// growth & marketing executive — subscription · eCommerce · MarTech · AI
Michael Donnon has spent 20+ years scaling consumer brands at the turning points of digital transformation.
Brands scaled, launched & grown
ting Labs
Society6
whipmedia
HEMISPHEREMEDIA GROUP
Demand Media
Expedia
Hotels.com
CAESARS
Michael Donnon is a senior growth and marketing executive who scales consumer brands through their steepest growth curves — from streaming launches to subscription turnarounds to AI-powered hardware.
He led international demand marketing and user acquisition for Paramount+, launching in 8 markets in two years and driving 66% year-over-year subscriber growth — powered by incrementality testing, media mix modeling, and omnichannel performance marketing. Before that, he took Pantaya from a business plan to the #1 Spanish-language streaming service in the U.S., scaling past 1M subscribers ahead of its $150M acquisition. Earlier, at eHarmony, he pioneered in-house performance media in the first era of large-scale data modeling — cutting customer acquisition cost 81%.
He's spent his career building products that put creators first. At Society6, he more than tripled revenue — from $15M to $50M+ — turning an independent-artist marketplace into a global storefront where makers earn from their work. At Whipclip, he launched WhipPro, the first TV-clip affiliate platform, giving creators and influencers a new way to monetize the moments audiences actually share. Both were category-defining in their time.
Today he's VP, Marketing (Head of) at Ting Labs — makers of Ting, the AI-powered fire-prevention sensor now protecting 1.4M+ homes across 40+ insurance-carrier partners — where he built the MarTech and data stack from zero and deployed AI marketing automation across the org. He also advises founders on go-to-market through MELT Labs. A builder first: the data stacks, teams, brands, and lifetime-value systems that turn growth into a compounding engine.
Built the #1 Spanish-language streaming service from scratch at Lionsgate, leading to a $150M acquisition by TelevisaUnivision.
campaign=pantaya_launch · result=acquiredLaunched the Paramount+ app across 8 new countries, drove 66% YoY subscriber growth while cutting CPA 14%, and led global media for Halo, 1923, and Top Gun: Maverick.
campaign=pplus_intl · kpi=subs_growthMoved all digital media in-house, rebuilt affiliate and display from the ground up, and tripled BD channels in one month at baseline ROI.
campaign=eharmony_inhouse · kpi=cacDriving 50K+ device activations per month, built the full data and MarTech stack from zero, and deployed AI automations across the marketing org.
campaign=ting_growth · kpi=activationsGrew the eCommerce brand's revenue 3x+ at Demand Media by scaling profitable media 3,000% during the company's pivot to commerce.
campaign=society6 · kpi=revenueCreated the first-ever TV clip affiliate program — clips as an influencer affiliate model — for publishers and IP owners, supporting a $40M Series C.
campaign=whippro · kpi=platform_launchTwo decades across entertainment, streaming, publishing, creators, hospitality, and connected hardware.
Leading brand, growth, PR, creative, and partner marketing for Ting — AI-powered electrical fire prevention in 1.4M+ homes across 40+ insurance carrier partners including Nationwide and State Farm.
Advising startups on go-to-market strategy, growth, and the development of AI-driven marketing tools.
Built and led the international DR and brand media organization. Oversaw ~$X00M in budget, launched 8 new markets, and delivered 66% YoY subscriber growth.
Built streaming growth infrastructure post-STARZ acquisition. Launched Pantaya, Kevin Hart's LOL Network, and MovieSphere+; led MarTech, CRM, and BI buildout across the studio.
Led global marketing and built WhipPro, the first TV clip affiliate platform — clips as an influencer affiliate model. Supported $40M Series C.
Led the pivot to eCommerce; scaled Society6 from $15M to $50M+ in revenue.
In-housed all digital media, cutting CAC 81%, in the early era of large data models in marketing.
Online Marketing Manager · ThinkFinance · Fort Worth, TX
Business Development Analyst · Blockbuster Online · Dallas, TX
Product Manager, Marketing Manager – Product Development · Expedia.com & Hotels.com · Dallas, TX
Internship · Caesars Entertainment
What happens when a growth marketer can't stop building.
A consulting practice helping startups nail go-to-market strategy, performance marketing, and AI-driven tooling — from positioning to full MarTech stack architecture.
melt.biz ↗
Coming soon
A manufacturing and logistics SaaS platform built for the steel industry — digitizing tracking, traceability, and workflow for mills, processors, and service centers.
milltag.app ↗
Coming soon
A cross-border monetization platform for Spanish-language content owners — turning catalogs and live feeds into U.S.-rate revenue through automated clipping, channel routing, and an archive that re-monetizes on the news cycle.
vetatv.co ↗
Coming soon
A short-form streaming destination for U.S. Latino audiences — premium Latin American news and culture, re-cut into the vertical clip formats people actually watch and share.
clipa.tv ↗Selected coverage of the businesses, launches, partnerships, and acquisitions I've led across Ting Labs, Paramount+, Lionsgate, Kevin Hart's Laugh Out Loud Network, Whip Media, Demand Media, and eHarmony.
My role: VP, Marketing at Ting Labs.
My role: VP, Marketing at Ting Labs.
My role: VP, Marketing at Ting Labs.
My role: VP, Marketing at Ting Labs.
My role: SVP, Demand Marketing & User Acquisition, International at Paramount+.
My role: SVP, Demand Marketing & User Acquisition, International at Paramount+.
My role: SVP, Demand Marketing & User Acquisition, International at Paramount+.
My role: SVP, Demand Marketing & User Acquisition, International at Paramount+.
My role: SVP, Acquisition Marketing & Strategy at Lionsgate.
My role: SVP, Acquisition Marketing & Strategy at Lionsgate.
My role: SVP, Acquisition Marketing & Strategy at Lionsgate.
My role: SVP, Acquisition Marketing & Strategy at Lionsgate.
My role: SVP, Acquisition Marketing & Strategy at Lionsgate.
My role: SVP, Acquisition Marketing & Strategy at Lionsgate.
My role: SVP, Acquisition Marketing & Strategy at Lionsgate.
My role: SVP, Acquisition Marketing & Strategy at Lionsgate.
My role: SVP, Acquisition Marketing & Strategy at Lionsgate.
My role: SVP, Acquisition Marketing & Strategy at Lionsgate.
My role: SVP, Acquisition Marketing & Strategy at Lionsgate.
My role: SVP, Acquisition Marketing & Strategy at Lionsgate.
My role: SVP, Marketing at Whipclip.
My role: SVP, Marketing at Whipclip.
My role: Director, Acquisition Marketing at eHarmony.
Michael Donnon is a senior growth and marketing executive with 20+ years scaling consumer brands through digital transformation. He led international demand marketing for Paramount+, launched Pantaya from zero to 1M+ subscribers ahead of its $150M acquisition, and currently serves as VP of Marketing at Ting Labs.
Building growth engines from scratch: launching Paramount+ in 8 international markets in 2 years with 66% YoY subscriber growth, growing Pantaya into the #1 Spanish-language streaming service ahead of its $150M acquisition, and reducing digital CAC by 81% at eHarmony by bringing media in-house.
He is VP of Marketing at Ting Labs, makers of Ting — an AI-powered electrical fire prevention sensor protecting 1.4M+ homes. He also advises startups on go-to-market and AI tools through MELT Labs.
Streaming and subscription video (Paramount+, Lionsgate, STARZ, Pantaya), online dating (eHarmony), eCommerce and marketplaces (Demand Media, Society6), live entertainment (Live Nation), social video (Whipclip), and AI-powered IoT hardware (Ting Labs).
For consulting and advisory work, reach out through MELT Labs, connect on LinkedIn, or email md@melt.biz.
